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Born
Curtis James Jackson III
July 6, 1975 (age 40)
South Jamaica, Queens, New York
Occupation
Rapper singer entrepreneur investor actor
Years active
1998–present
Home town
South Jamaica, Queens, New York, New York, U.S.
Net worth
$4.4 million (2015)[1][2]
Children
2
Musical career
Genres
Hip hop
Instruments
Vocals
Labels
Jam Master Jay Records Columbia Records
Aftermath Entertainment Shady Records
Interscope Records G-Unit Records Capitol Records
Caroline Records
Associated acts
G-Unit DJ Whoo Kid Jam Master Jay Dr. Dre
Eminem Sha Money XL The Game Olivia
Mobb Deep M.O.P. Busta Rhymes Snoop Dogg
Nas Nate Dogg LL Cool J Adam Levine
Website
50cent.com
Curtis James Jackson III (born July 6, 1975), better known
by his stage name 50 Cent, is an American rapper, singer,
entrepreneur, investor and actor from New York City. Born
in the South Jamaica neighborhood of the borough of
Queens, Jackson began selling drugs at age twelve during
the 1980s crack epidemic. Although he left drug-dealing to
pursue a musical career, he was struck by nine bullets in a
2000 shooting. After Jackson released the compilation
album Guess Who's Back? in 2002, he was discovered by
Eminem and signed by Shady Records, Aftermath
Entertainment and Interscope Records.
With the aid of Eminem and Dr. Dre (who produced his first
major-label album, Get Rich or Die Tryin'), Jackson became
one of the world's best selling rappers and rose to
prominence with East Coast hip hop group G-Unit (which he
leads de facto). In 2003 he founded G-Unit Records, signing
his G-Unit associates Young Buck, Lloyd Banks and Tony
Yayo. Jackson had similar commercial and critical success
with his second album, The Massacre, which was released
in 2005. He released his fifth studio album, Animal Ambition,
in 2014 and is working on his sixth studio album: Street King
Immortal, scheduled for release in 2016.
During his career Jackson has sold over 30 million albums
worldwide and won several awards, including a Grammy
Award, thirteen Billboard Music Awards, six World Music
Awards, three American Music Awards and four BET
Awards.[3] He has pursued an acting career, appearing in
the semi-autobiographical film Get Rich or Die Tryin' (2005),
the Iraq War film Home of the Brave (2006) and Righteous
Kill (2008). 50 Cent was ranked the sixth-best artist of the
2000s, the third-best rapper (behind Eminem and Nelly), and
Get Rich or Die Tryin' and The Massacre were ranked the
12th and 37th best albums of the decade by Billboard.
Life and music career
Early life
Jackson was born and raised in the South Jamaica
neighborhood of Queens, New York City. He was raised by
his mother, Sabrina, who gave birth to him when she was
fifteen. A cocaine dealer, Sabrina raised Jackson until she
was murdered when Jackson was eight. She lost
consciousness after an unknown assailant drugged her
drink; the assailant then turned on the gas and closed the
windows of her apartment.[4][5] After his mother's death,
Jackson moved into his grandparents' house with his eight
aunts and uncles.[6][7][8] The rapper recalled, "My
grandmother told me, 'Your mother's not coming home.
She's not gonna come back to pick you up. You're gonna
stay with us now.' That's when I started adjusting to the
streets a little bit."[9]
He began boxing at about age 11, and when he was 14 a
neighbor opened a boxing gym for local youth. "When I
wasn't killing time in school, I was sparring in the gym or
selling crack on the strip," Jackson remembered.[10] During
the mid-1980s, he competed in the Junior Olympics: "I was
competitive in the ring and hip-hop is competitive too ... I
think rappers condition themselves like boxers, so they all
kind of feel like they're the champ."[11] At age 12, Jackson
began dealing narcotics when his grandparents thought he
was in after-school programs[12] and brought guns and
drug money to school. In the tenth grade, he was caught by
metal detectors at Andrew Jackson High School: "I was
embarrassed that I got arrested like that ... After I got
arrested I stopped hiding it. I was telling my grandmother
[openly], 'I sell drugs.'"[9]
On June 29, 1994, Jackson was arrested for selling four vials
of cocaine to an undercover police officer. He was arrested
again three weeks later, when police searched his home and
found heroin, ten ounces of crack cocaine and a starting
pistol. Although Jackson was sentenced to three to nine
years in prison, he served six months in a boot camp and
earned his GED. He has said that he did not use cocaine
himself.[6][13][14] Jackson adopted the nickname "50 Cent"
as a metaphor for change.[15] The name was inspired by
Kelvin Martin, a 1980s Brooklyn robber known as "50 Cent";
Jackson chose it "because it says everything I want it to say.
I'm the same kind of person 50 Cent was. I provide for
myself by any means."[16]
1998–99: Beginnings
Jackson began rapping in a friend's basement, where he
used turntables to record over instrumentals.[17] In 1996 a
friend introduced him to Jam Master Jay of Run-DMC, who
was establishing Jam Master Jay Records. Jay taught him
how to count bars, write choruses, structure songs and
make records.[18][19] Jackson's first appearance was on
"React" with Onyx, for their 1998 album Shut 'Em Down. He
credited Jam Master Jay for improving his ability to write
hooks,[11] and Jay produced Jackson's first (unreleased)
album.[4] In 1999, after Jackson left Jam Master Jay, the
platinum-selling producers Trackmasters signed him to
Columbia Records. They sent him to an upstate New York
studio, where he produced thirty-six songs in two weeks;[5]
eighteen were included on his 2000 album, Power of the
Dollar.[20] Jackson founded Hollow Point Entertainment
with former G-Unit member Bang 'Em Smurf.[21][22]
"How to Rob"
50 Cent's first underground single, where he comically
describes robbing celebrity musicians.
Problems playing this file? See media help.
Jackson's popularity began to grow after the successful,
controversial underground single " How to Rob", which he
wrote in a half-hour car ride to a studio.[15][23] The track
comically describes how he would rob famous artists.
Jackson explained the song's rationale: "There's a hundred
artists on that label, you gotta separate yourself from that
group and make yourself relevant".[15] Rappers Jay-Z,
Kurupt, Sticky Fingaz, Big Pun, DMX, Wyclef Jean and the
Wu-Tang Clan responded to the track,[23] and Nas invited
Jackson to join him on his Nastradamus tour.[8] Although
"How to Rob" was intended to be released with "Thug
Love" (with Destiny's Child), two days before he was
scheduled to film the "Thug Love" music video Jackson was
shot and hospitalized.[24]
2000–01: Shooting
On April 24, 2000, Jackson was attacked by a gunman
(alleged to be Darryl "Hommo" Baum) outside his
grandmother's former home in South Jamaica. After getting
into a friend's car, he was asked to return to the house to
get some jewelry; his son was in the house, and his
grandmother was in the front yard.[5] After Jackson
returned to the back seat of the car, another car pulled up
nearby; an assailant walked up and fired nine shots at close
range with a 9mm handgun. Jackson was shot in the hand,
arm, hip, both legs, chest and left cheek.[4][9][25] His facial
wound resulted in a swollen tongue, the loss of a wisdom
tooth and a slightly slurred voice;[8][9][26] his friend was
wounded in the hand. They were driven to a hospital, where
Jackson spent thirteen days. Baum, Mike Tyson's close
friend and bodyguard,[27] was killed three weeks later.[28]
Jackson recalled the shooting: "It happens so fast that you
don't even get a chance to shoot back .... I was scared the
whole time ... I was looking in the rear-view mirror like, 'Oh
shit, somebody shot me in the face! It burns, burns,
burns.'"[9] In his autobiography, From Pieces to Weight:
Once upon a Time in Southside Queens, he wrote: "After I
got shot nine times at close range and didn't die, I started
to think that I must have a purpose in life ... How much
more damage could that shell have done? Give me an inch
in this direction or that one, and I'm gone".[6] After using a
walker for six weeks, Jackson was fully recovered after five
months. When he left the hospital he stayed in the Poconos
with his girlfriend and son, and his workout regime helped
him develop a muscular physique.[4][9][29]
In the hospital Jackson signed a publishing deal with
Columbia Records before he was dropped from the label
and blacklisted by the recording industry because of his
song, " Ghetto Qu'ran". Unable to work in a U.S. studio, he
went to Canada.[30][31] With business partner Sha Money
XL, Jackson recorded over thirty songs for mixtapes to build
a reputation. In a HitQuarters interview, Marc Labelle of
Shady Records A&R said that Jackson used the mixtape
circuit to his advantage: "He took all the hottest beats from
every artist and flipped them with better hooks. They then
got into all the markets on the mixtapes and all the mixtape
DJs were messing with them."[32] Jackson's popularity
increased, and in 2002 he released the mixtape Guess
Who's Back?. He then released 50 Cent Is the Future backed
by G-Unit, a mixtape revisiting material by Jay-Z and Raphael
Saadiq.[20]
2002–06: Rise to fame
In 2002 Eminem heard Jackson's Guess Who's Back? CD,
received from Jackson's attorney (who was working with
Eminem's manager, Paul Rosenberg).[24] Impressed,
Eminem invited Jackson to fly to Los Angeles and
introduced him to Dr. Dre.[4][18][24] After signing a $1
million record deal,[18] Jackson released No Mercy, No
Fear. The mixtape featured one new track, "Wanksta",
which appeared on Eminem's 8 Mile soundtrack.[20]
Jackson was also signed by Chris Lighty's Violator
Management and Sha Money XL's Money Management
Group.
Jackson released his debut album, Get Rich or Die
Tryin' (described by AllMusic as "probably the most hyped
debut album by a rap artist in about a decade"), in February
2003.[33] Rolling Stone noted its "dark synth grooves, buzzy
keyboards and a persistently funky bounce", with Jackson
complementing the production in "an unflappable, laid-back
flow".[34] It debuted at number one on the Billboard 200,
selling 872,000 copies in its first four days.[35] The lead
single, "In da Club" (noted by The Source for its "blaring
horns, funky organs, guitar riffs and sparse hand claps"),
[36] set a Billboard record as the most listened-to song in
radio history within a week.[37]
With Olivia, Lloyd Banks and Young Buck (left to right) in
Bangkok, February 2006
Interscope gave Jackson his own label, G-Unit Records, in
2003.[38] He signed Lloyd Banks, Tony Yayo and Young Buck
as members of G-Unit, and The Game was later signed in a
joint venture with Dr. Dre's Aftermath Entertainment. In
March 2005 Jackson's second commercial album, The
Massacre, sold 1.14 million copies in its first four days (the
highest in an abbreviated sales cycle[35]) and was number
one on the Billboard 200 for six weeks.[39] He was the first
solo artist with three singles in the Billboard top five in the
same week with "Candy Shop", "Disco Inferno" and "How
We Do".[40] According to Rolling Stone, "50's secret weapon
is his singing voice - the deceptively amateur-sounding
tenor croon that he deploys on almost every chorus".[41]
After The Game's departure Jackson signed Olivia and rap
veterans Mobb Deep to G-Unit Records, with Spider Loc,
M.O.P., 40 Glocc and Young Hot Rod later joining the label.
[42][43] Jackson expressed an interest in working with
rappers other than G-Unit, such as Lil' Scrappy of BME, LL
Cool J of Def Jam, Mase of Bad Boy and Freeway of Roc-A-
Fella, and recorded with several.[44]
2007–09: Curtis and Before I Self Destruct
50 Cent in Stockholm, June 2009 (photo by Rikard Westman)
In September 2007 Jackson released his third album, Curtis,
which was inspired by his life before Get Rich or Die Tryin '.
[45] It debuted at number two on the Billboard 200, selling
691,000 copies during its first week[46] (behind Kanye
West's Graduation, released the same day). On the
September 10, 2008 episode of Total Request Live Jackson
said his fourth studio album, Before I Self Destruct, would
be "done and released in November". He released "Ok,
You're Right", produced by Dr. Dre for Before I Self
Destruct, on May 18, 2009 and was scheduled to appear in a
fall 2009 episode of VH1's Behind the Music. On September
3, 2009 Jackson posted a video [47] for the Soundkillers'
Phoenix-[48] produced track, "Flight 187", introducing his
mixtape and book (The 50th Law). The song, with lyrics
inspiring speculation about tension between Jackson and
Jay Z, was a bonus track on the iTunes version of Before I
Self Destruct.[49]
2010–11: New business ventures
In a Contactmusic.com interview Jackson said he was
working on a Eurodance album, Black Magic, inspired by
European nightclubs: "First they played hip-hop which
suddenly changed to uptempo songs, known as
Eurodance".[50] He later said he had changed his next
album to The Return of the Heartless Monster after writing
different material when he returned home from the
Invitation Tour in 2010, shelving Black Magic.[51][52] On
September 3 Jackson supported Eminem on his and Jay-Z's
The Home & Home Tour, performing "Crack A Bottle" with
Eminem and Dr. Dre amid rumors of tension between
Jackson and Dre.[53][54]
He "recorded 20 songs to a whole different album concept"
before putting them aside,[55] wanting his new album to
have the "aggression" of Get Rich or Die Tryin '.[56][57]
Jackson tweeted that the album was "80 percent done" and
fans could expect it in the summer of 2011. It was
ultimately delayed a year due to disagreements with
Interscope Records, with Jackson saying that he would
release it in November 2011[58] with a different title than
Black Magic.[58] Eminem would appear on the album, and
Jackson said he was working with new producers such as
Boi-1da and Alex da Kid.[59] Cardiak, who produced Lloyd
Banks' "Start It Up", confirmed that he produced a song for
the upcoming album.[60]
Jackson released a song, "Outlaw", from his fifth album on
the Internet on June 16, 2011.[61] The single, produced by
Cardiak, was released on iTunes on July 19[62] (although
Jackson tweeted that it was not the album's first single).[63]
The rapper planned to write a semi-autobiographical young-
adult novel about bullying, different from his previous
books which focused on his life and the rules of power.
According to the book's publisher, the first-person novel
(about a 13-year-old schoolyard bully "who finds
redemption as he faces what he's done")[64] was scheduled
for publication in January 2012.
In a series of tweets Jackson explained that the delay of his
fifth album was due to disagreements with Interscope
Records,[58] later suggesting that it would be released in
November 2011 with his headphone line (SMS by 50).[58] He
speculated to MTV News about not renewing his five-album
contract with Interscope: "I don't know ... It will all be clear
in the negotiations following me turning this actual album
in. And, of course, the performance and how they actually
treat the work will determine whether you still want to stay
in that position or not."[65]
On June 20, 2011, Jackson announced the release of Before
I Self Destruct II after his fifth album.[66] Although he
planned to shoot a music video for the fifth album's lead
single, "I'm On It", on June 26[67] the video was never
filmed.[68] Jackson told Shade45, "I did four songs in
Detroit with Eminem. I did two with Just Blaze, a Boi-1da
joint, and I did something with Alex da Kid. We made two
that are definite singles and the other two are the kinds of
records that we been making, more aimed at my core
audience, more aggressive, more of a different kind of
energy to it."[69] He released "Street King Energy Track #7"
in September 2011 to promote Street King, his charity-
based energy drink.[70] An announcement that Jackson was
shooting a music video for "Girls Go Wild", the fifth-album
lead single featuring Jeremih, was made on September 28,
2011.[71][72]
2012–present: Departure from Interscope
Main articles: Animal Ambition and Street King Immortal
Jackson's fifth album, Street King Immortal, was initially
scheduled for a summer 2012 release and postponed until
November 13.[73][74] Disagreements with Interscope
Records about its release and promotion led to its
temporary cancellation. Its first promo single, "New Day"
with Dr. Dre and Alicia Keys, was released on July 27. The
song was produced by Dr. Dre, mixed by Eminem and
written by 50 Cent, Alicia Keys, Royce da 5'9" and Dr. Dre. A
solo version by Keys was leaked by her husband, Swizz
Beatz. "My Life", the album's second promo single (with
Eminem and Maroon 5 lead singer Adam Levine), was
released on November 26, 2012.
In January 2014 Jackson said he planned to release Animal
Ambition in the first quarter of the year, followed by Street
King Immortal.[75][76] On February 20 he left Shady
Records, Aftermath Entertainment and Interscope, signing
with Caroline Records and Capitol Records.[77] According to
Jackson, although he owed Interscope another album he
was released from his contract because of his friendship
with Eminem and Dr. Dre: "I'm a special case and situation.
It's also because of the leverage of having the strong
relationships with Eminem and Dr. Dre. They don't want me
to be uncomfortable. They value our friendship to the point
that they would never want [to jeopardize] it over that little
bit of money."[78] That day, he announced that Animal
Ambition would be released on June 3[79] and released its
first track. The song, "Funeral", was released with a video on
Forbes.com. Produced by Jake One, it is a continuation of
"50 Bars" from a previous album; two more tracks were
scheduled for release on March 18.[80] At South by
Southwest in Austin, Texas, Jackson performed "Hold On"
from the new album.[81] That song and "Don't Worry 'Bout
It" were released with accompanying videos on March 18.
[82] According to Jackson, prosperity would be a theme of
the album: "This project, I had to search for a concept, a
really good concept, in my perspective, and that was
prosperity. I outlined all the things that would be a part of
prosperity, positive and negative [for Animal Ambition]."
[83]
On May 14, 2015, 50 Cent revealed in an interview that the
first single from Street King Immortal, would be previewed
memorial day weekend and would likely be released in June.
[84] 50 Cent, released "Get Low" on May 20, 2015, as the
lead single from his sixth studio album, Street King
Immortal (2015). The song, produced by Remo the
Hitmaker, features vocals from fellow American rappers 2
Chainz and T.I., as well as American singer Jeremih.[85] He
announced bankrputcy on July 13, 2015.[86]
Business career
Jackson has had a successful business career, founding G-
Unit Records in 2003.[87] In November 2003, he signed a
five-year deal with Reebok to distribute a G-Unit Sneakers
line for his G-Unit Clothing Company.[88][89]
One of Jackson's first business ventures was being a
beverage investor with Glacéau to create an enhanced
water drink called Formula 50. In October 2004, 50 Cent was
given a minority share in the company in exchange for
becoming a spokesperson after learning that he was a fan
of the beverage. The health conscious Jackson noted that
he first learned of the product while at a gym in Los
Angeles, and stated that "they do such a good job making
water taste good." After becoming a shareholder and
endorser, Jackson worked with the company to create a
new grape-flavored "Formula 50" variant of VitaminWater
and mentioned the drinks in various songs and interviews.
In 2007, Coca-Cola purchased Glacéau for $4.1 billion and,
according to Forbes, Jackson, who was a minority
shareholder, earned $100 million from the deal after taxes.
[90] Though he no longer has an equity stake in the
company, Jackson continues to act as a spokesperson for
Vitaminwater, enthusiastically supporting the product
including singing about it at the BET Awards and expressing
his excitement over the company's continuing to allow his
input on products.[91] He joined Right Guard to introduce a
body spray (Pure 50 RGX) and endorsed Magic Stick
condoms,[92] planning to donate part of their proceeds to
increasing HIV awareness.[93] Jackson signed a multi-year
deal with Steiner Sports to sell his memorabilia,[94] and
announced plans for a dietary-supplement.
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